Hey, I'm Anneli!
Dreamer, Adventurer & Chief Motivator
A 42yr old serial entrepreneur, weight training junkie, motivational speaker, dog mum, bio-hacking expert and proud South African. My personal mission is to age with strength & grace and I want to help women like you, do the same.
I know what it's like to feel uncomfortable in your own skin.
I spent the past twenty years digging deep, developing strategies that have transformed my own body & mind...
And now I've connected the dots and it brought it all together in one beautiful, holistic offering: MMB40.
Trust me when I say, MMB40 is the answer to your "thriving in midlife and far beyond" prayer!
Just like you, I felt stuck and overwhelmed with conflicting advice on how to get back to the best version of me.
My journey to the Anneli you see today, at 42, was definitely not easy, but it helped me become the coach I am and gave me a deep understanding of what lasting change really takes!
My Story...
Arriving solo in London in my twenties was tougher than I expected. Within a year, I'd gained significant weight, lost my confidence, developed unhealthy binge-drinking habits, and found myself in a draining, male-dominated sales job. My coping mechanisms were toxic, and I felt stuck.
Eventually, I hit a wall.
My point of 'no more'. I slowly started making better choices around food & began moving my body more. This marked my first real dive into yo-yo dieting. I lost weight, but fell into the trap of excessive cardio (which I hated) and restricting calories. By 27, I'd shed the weight but lost most of my muscle mass. At 5'11", I looked 'skinny-fat' and permanently felt exhausted.
Weight training changed my life.
It took meeting my ex-IronMan husband Wayne, to convince me to swap cardio for strength training. The penny finally dropped: I DIDN’T WANT TO BE SKINNY; I wanted to be toned, strong, and fit – and weight training was the key.
By 29, my body shape had transformed, and so had my relationship with food. I was eating more than ever to fuel my body and build muscle. Unexpectedly, my mindset underwent a massive shift too. I felt more mentally & physically resilient, cultivated a growth mindset, and gained the confidence to leave my advertising job
Burning out in my 30s taught me...
Self-compassion. I was pushing hard, building two businesses simultaneously. While rewarding and great for my bank account, I eventually burnt out just before Covid (something I still struggle to admit!). This forced me to re-evaluate, find my limits, and ultimately shaped me into the coach I am today - using my own journey to empower amazing women like you!
Turning 40 ignited something...
Standing on a yacht in Ibiza, eyes closed, soaking up every last drop of the sun setting on my 40th birthday, my soul whispered to me: "THIS IS IT. THIS IS YOUR TIME TO SHINE." So I opened my eyes, and decided to do just that! Midlife sparked a tidal wave of self-discovery within me. I began listening more intently to my heart & gut, started prioritising ME more and learnt to take better care of my mind, body, and soul. Now at 42, I've taken two decades of self-experimentation, honed my skills as a coach and integrated it all into Mind and Muscle Beyond 40.
I believe every woman deserves the success of transforming her relationship with her body and mind, unlocking new levels of strength, energy, and the confidence to age powerfully.
Why invest in MMB40?
I’ve coached women like you to transform their bodies & minds, using the techniques I teach in MMB40. Now, I'm unlocking my vault of proven strategies to share it through the Midlife Thrive Starter Kit and the MMB40 monthly membership (launching July 2025), so if you want to know my secrets you're in the right place!
The MMB40 (Mind and Muscle Beyond 40) framework is designed to help empower you in 5 key areas: MINDSET, MUSCLE, NUTRITION, BIOHACKING AND MANAGING ALL STAGES OF MENOPAUSE, INCLUDING POST-MENOPAUSE.
- I'm a Certified Menopause Coach (and currently navigating my own perimenopausal journey using the 5 MMB40 pillars to optimise my body & mind)
- I'm a Qualified Level 3 Personal Trainer and Spinning Instructor 💪🏻🚲
- Biohacking coach: 🔥I teach Hot Strength group exercise in an infra-red heated studio and 🧊I do Cold Plunge Coaching (mindset & cold water therapy coaching)
Fun Facts
about me
I'm a dog mum to a sassy nearly 3yr old Mini-Schnauzer, Diesel. He runs my life...no jokes!
My happy place is paddleboarding at sunrise. We live in Horsham, West Sussex so Brighton is where you'll usually find me SUP'ing.
I'm a Cowgirl at heart - if you're going line dancing...I'm your girl! ;-)
Your free resources are waiting! Get instant access to the MMB40 free downloads across the 5 core pillars
Mindset, Muscle, Nutrition, Biohacking, and managing the stages of Menopause, including Post-Menopause. Whether you're heading into your 40s, navigating perimenopause, or thriving in post-menopause, stop guessing and start transforming your mind & body today!
FREE MMB40 GUIDES HERE
